In the rush to meet the tax deadline, personal tax planning often gets left by the wayside year after year, despite the best intentions of many accountants and clients.
Accountants know personal tax planning is important but many clients don’t understand how it can save them money in the long run.
Either that or they don’t have the time for the regular communication it requires because they avoid their accountant like they avoid the dentist.
(Which could explain why getting all the information you need from clients to truly personalise their tax planning sometimes feels like pulling teeth…)
In this article, you’ll get a proactive tax planning workflow that will not only help clients save money, but also ensure you’re on the same page when it comes to expectations, goals, and regularly keeping in touch throughout the year.
The importance of a year-round tax planning workflow
Having a structured, year-round approach to personal tax planning isn’t just a dream that accountants wistfully tell themselves could happen someday. With a little preparation, you could make it a reality, if not this year then next year, for sure.
Just keep in mind the single most important thing for successful, year-round tax planning — regular communication with clients. Because, like any relationship, it all hinges on communication and the benefits of keeping those channels open are immeasurable.
With regular client communication, you’ll be able to:
- Respond to regulatory changes as they happen to maximise tax savings
- File on time or early instead of the last-minute stress of meeting deadlines
- Improve client satisfaction and retention as your firm plays a more collaborative role in your client’s success
Key dates for client check-ins
In addition to regular communication, another critical aspect is creating a schedule for those regular check-ins. Of course, this schedule doesn’t have to be set in stone.
In fact, it’s best to have some degree of flexibility to ensure you can still reach out if there’s something pressing or time-sensitive.
That being said, setting specific dates will increase the chance that the meetings will actually happen (barring any last-minute rescheduling, of course).
Basically, it’s the difference between saying, “We should hang out sometime,” versus, “Are you free on 1 February at noon?”
For best results, schedule your client check-ins around key dates throughout the tax year and other client milestones/life events to get in front of any changes that could impact your client’s personal tax planning.
Here are a few dates you already plan around:
Another date to watch out for is the Budget Speech — usually held once a year in either March or Autumn — because it contains important updates and changes.
But what if you could add more milestones in between?
Quarterly check-ins: Timing and topics to talk about
Planning quarterly check-ins is a great way to stay in touch with clients throughout the year and most clients will be familiar with it since many companies plan quarterly as well.
These check-ins will help ensure your tax planning strategy remains aligned not only with the client’s needs but with their current situation as well.
Quarter 1 (Jan-Mar): Final planning and adjustments for current tax year
With the end of the tax year coming up on 5 April, the Quarter 1 check-in is focused on ensuring the client’s final tax position is as expected, in addition to incorporating any last adjustments for the current year.
This check-in is also a chance for accountants and clients to review financial goals along with any life events or milestones that could impact their taxes such as pensions, investments, or property purchases.
Quarter 2 (Apr-Jun): File the previous year’s return and review the income and expectations for the current year
For your Quarter 2 check-in, schedule it after the tax year ends on 5 April and ask your client to gather all the backup information for the year that just ended (i.e. the previous year) prior to your meeting.
💡Get the client’s income documents such as their P60, dividend vouchers and bank interest statements, as well as their investment details, allowable expenses, charitable donations, and other sources of income.
Armed with that information, you’ll be able to prepare their tax return, review it with them, and then, finally, submit the return to the HMRC.
Once the previous year’s return is taken care of, you’ll want to evaluate the client’s initial income in the current year.
Make sure to discuss their future expectations and whether anything has changed since the initial planning, as well.
Quarter 3 (Jul-Sep): Mid-year projection, adjustments, and goals
The main focus of your Quarter 3 check-in is conducting a mid-year income tax projection to identify any necessary adjustments to your client’s tax planning strategy.
You’ll also want to review the estimated tax bill with the client.
The Q3 check-in is also a great opportunity to revisit the client’s goals and ask for updates on life events and milestones.
💡Discuss if any of their priorities have changed and whether any plans need to be pushed further into the future.
Quarter 4 (Oct-Dec): Income and expenses compared to the plan
In your Q4 check-in, focus on year-end planning by reviewing your client’s deductions and the timing for their tax payments.
It’s also a good time to look at what their income and tax bill will be on 5 April, and compare it to the mid-year projection from your Q3 check-in to see if there are any changes.
💡Encourage the client to begin collecting the relevant documents and provide a checklist of what you’ll need based on the situation as you understand it.
Discussing life events and milestones: The ups and the downs
We briefly touched on discussing important life events and milestones with clients because of the potential impacts on tax planning.
Of course, this includes celebratory events such as getting a new job, getting married, buying or selling a house, and having kids, but those aren’t the only life events that can affect tax planning.
There’s also the opposite side of things, which includes losing a job, getting divorced, and a death or illness in the family.
While these conversations may be harder to have, it’s still important for accountants to know so they can maximise the client’s tax strategy.
It just requires a bit more tact and empathy for the clients who are dealing with these situations.
Life is constantly changing, and these events and milestones are all opportunities for accountants to offer personalised advice that aligns with the client’s evolving needs, a client may receive an unexpected inheritance and plans change dramatically.
It can also be a springboard for accountants to use their internal or external network to advise on related issues such as estate planning, capital gains, and other income-shifting strategies.
Communication is everything in personal tax planning
Having a structured workflow with quarterly check-ins helps strengthen client relationships and even positions accountants in a more collaborative role, where you’re both working together to optimise the client’s tax strategy.
It makes sense to do these alongside quarterly planning for the business(es) because they are so intrinsically linked.
For instance…
- If the business is performing well: Can the client extract more?
- If it’s performing poorly, are dividends even an option?
- What about cash flow and reserve?
- Directors loan balances?
These all have to be taken into account to do proper personal tax planning.
In the long run, year-round tax planning increases client satisfaction, retention, and even positive word of mouth once clients realise its true value.
The results are clear. Waiting until the last minute often leads to missed opportunities for tax savings, endless stress, and a higher risk of errors.
Whereas a year-round approach to tax planning gives accountants the time they need to provide effective and truly tailored advice while also enabling them to quickly adapt to any changes (in the client’s life or regulatory environment) as they happen.
Plus, removing that December/January bottleneck and panic is just an added bonus.
The better you know your clients, the better your advice. Join the waitlist and deliver the truly personalised tax advice your clients deserve.